Content Marketing Through Hubspot


Over the past five years, there has been a steady increase in the need for content and social media marketers for businesses. This is because the general public is slowly moving to the online world, where they are connected to the internet on a daily basis. There is a lower dependence on traditional methods of marketing such as TV ads, radio ads and flyers, for certain businesses.

However, buying computers for the sake of social media marketing activities could prove to be a heavy investment. In such cases, renting them out for a cheaper price would be the ideal alternative.. The ever-increasing significance of  social media has prompted marketers to develop a content marketing tool, called Hubspot, to help businesses manage their content marketing campaigns. 

The entire website is dedicated to ensure that businesses can create their own content, as well as the analyze the progress of a campaign by incorporating it all under one roof.

Attracting customers

Firstly, the software is dedicated towards attracting more customers to the business' website and online content. One of the ways that is commonly used to get customers on board is through blogging.

In this software, the business user can create the content of the blog within the tool itself. While creating the blog, the window is split into two, where the left side shows the editing part of the blog and the right side shows the preview page. This makes it easier for bloggers to create the page as they are able to see how it looks through the preview feature. The marketer can also see the preview for any mobile device such as a smartphone, or a tablet.

Social Inbox

A variety of social media marketing techniques have been employed by diffe businesses around the world. In most cases, when the business tries to put itself in the shoes of the customers, it looks like they are talking to a brand that has no personal value.

This is one of the biggest drawbacks that content and social media marketers suffer and why they are not as effective as they should be. Using HubSpot, businesses will be able to go back to their roots, focusing more on the personal relationship between the customer and the business. The software's social inbox allows the business to track and monitor their customers so that they can get in touch with them to communicate problems or feedback.

The analytic aspect about social inbox is that it is able to offer a better insight into the entire interaction history between the business and its customers. The business user will be able to see all the visitors to their site from different social media platforms and how often these visitors are a customer to the business as well.

Friday, October 25, 2013