Samsung Still Isn’t “Creative Innovative”, Say Analysts

Is Samsung Lacking Innovation?

Samsung has been a mainstay in the technology industry for quite some time now. It has presently the largest base of mobile devices users with its Android devices. The Galaxy range of models has been successful throughout the world and Samsung seems to be gaining more ground with each new release.

The success of Android powered Samsung devices is nothing short of exponential. But the question here is whether Samsung can ever gain the cult status that Apple enjoys in markets around the world, and especially in the United States. Fitch Ratings, a global agency for rating companies, believes that Samsung hasn’t reached the innovative status which Apple enjoys. What it means by innovative is the ability of a company to come up with a market or a product that hasn’t been explored yet.

This may not sound very flattering for Samsung. But the point of the analysis is that Samsung still has a lot of room to grow. There are certain levels not reached by Samsung yet and Samsung can potentially grow a lot within new segments.

A big reason why Samsung hasn’t reached that level is their complete reliance on Android for powering its devices. But it can be argued that Samsung’s success is closely tied with that of Android. The mix of Android and Galaxy devices has shown phenomenal success throughout the world. But there are new devices lined up to be released by Samsung soon. The Tizen handset can potentially elevate the company‚Äôs status to an innovative firm. You can try products from Samsung by renting them out from any computer rental service in your area.

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