In this day and age, businesses that want to make their mark online must learn how to take advantage of multimedia content. It’s what potential customers are responding to on the Internet, and nothing works better than video because it combines the power of visuals, audio, and storytelling to capture the attention of an individual.
However, producing and editing videos can be a tall order particularly for small businesses that can’t set up their own studios. There’s a free video editing software with Windows and there are freeware ones out there, but what they’ll give you are either watermarked files or severely crippled functionality. A business needs a full-fledged commercial video editing software, such as Camtasia Studio 8.
Created by TechSmith, Camtasia Studio originally started as a rudimentary video creation tool used by software demonstrators, but over the years, it has blossomed into a full-featured education/information video tool. Now at version 8, the program’s codebase has been rewritten completely from scratch and includes a whole slew of new useful features (such as multi-track video editing and hyperlinks) as well as optimizations that lessen the system requirements.
To understand Camtasia Studio’s value as a tool for your business, you need to first understand what it was originally used for and what made it so popular in the first place. The first users of the program, or at least the first users who managed to use it for profit, are those who create video tutorials on Youtube.
When Camtasia was first created, it’s selling point is that it can capture screen activity and save it as a video. People who need to attract customers did so by creating tutorials of how to do things, whether it’s tweaking a game, installing a WordPress plugin, or even how to modify a computer’s registry – they used Camtasia to capture what they are doing and uploaded it to Youtube for everyone to see.
It highlights a couple of important things that businesses need to remember: first is that people prefer being shown what to do on a video, as opposed to reading text instructions, and second is that there is value in showing people how to do things. This means if your business has something to do with teaching people or showing them something, Camtasia Studio is the perfect tool. But what if your business relies on something else, such as conventional selling and marketing of goods? Thankfully, the new Camtasia Studio is still useful.
Version 8 of Camtasia Video is no longer just a desktop capturing application. It is a full-featured video editor that supports all the file formats that you would ever encounter, from MP4 to MOV, to PNG to MP3 and everything in between. You can now create and edit your own videos, for a fraction of the price of more popular video editing software used by big name studios. Additionally, Camtasia has a free trial phase so it is virtually risk-free.
So what can you do with a video editing program? Create your own Multimedia content, of course. It could be something with high production values or something that looks intentionally low-fi, designed to go viral on meme sites. Whatever kind of multimedia content you create, one new feature of Camtasia Studio 8 will be extremely useful: support for clickable hyperlinks on the video itself. This is not a simple text link either, you can turn anything on the canvas into a clickable hyperlink, whether it’s text or part of an image.
This clickable hyperlink will be a very valuable tool in bringing new customers to your fold. Just create a video designed to reach as many viewers as it can get, then stick a hyperlink in there pointing to your website or a newsletter signup and you’ll have an interactive ad that works so much better at driving traffic than a hundred dollar banner ad.
Camtasia also has the ability to include polls or interactive questionnaires straight from the video, which could be useful for gathering feedback or encouraging viewer engagement.
The biggest thing that Camtasia Studio 8 has going for itself is the fact that it costs a fraction of what other video editing software demands while offering the same functionality. By virtue of being affordable, it minimizes the cost risk to businesses and makes it a smart move to at least get the trial version, just to see if you can put it to work for your business.
If you just need a simple image editing software for creating a video here and there, Camtasia Studio is still a good deal, as not only will it fill your needs, it also keeps you future proof in case you find yourself with a business that could benefit from a video campaign.